Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage
SKU: 50401239200

Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage

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Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive AdvantageAlign your selling methods with their buying habits for a win win relationship "The digital age has dramatically changed the selling profession. John Holland and Tim Young will bring you up to date on their new rules for a customer centric approach." Al Ries, bestselling coauthor, War in the Boardroom Since its founding in 2002, CustomerCentric Selling, one of the world's leading sales training firms, has dramatically changed how selling is viewed

Align your selling methods with their buying habits for a win-win relationship

"The digital age has dramatically changed the selling profession. John Holland and Tim Young will bring you up to date on their new rules for a customer-centric approach."
--Al Ries, bestselling coauthor, War in the Boardroom

Since its founding in 2002, CustomerCentric Selling, one of the world's leading sales training firms, has dramatically changed how selling is viewed--from simply promoting a product to empowering customers to achieve goals or solve problems through the use of offerings.

Today, buyers don't want salespeople telling them what they want or need; they've already gone online and informed themselves--which makes the job of selling more difficult than ever.

So how do you reestablish the relevance you previously took for granted? How, in the world of Web 2.0, can you develop long-term relationships with customers and maintain your competitive advantage? You must stop focusing squarely on the selling cycle--and pay closer attention to the buying cycle. In other words, learn how customers want to buy and align your selling techniques accordingly.

In Rethinking the Sales Cycle, two leaders from CustomerCentric Selling provide the latest research into the buying cycle. They present a step-by-step model that helps you seize market share and hold it by understanding the five stages of the buying cycle. Learn how to:

  • Interpret buying behavior at different stages
  • Assess your competitive position based upon buyer behavior
  • Read the impetus behind a buyer objection
  • Merge your selling process with a buyer's buying process
  • Take a committee through a buying cycle to maximize the chance of consensus at the end

When it comes to the buying cycle, today's customers want control. You can give it to them when you have a selling strategy aligned with their behavior. It's the best and perhaps only way to succeed in today's ultra-competitive world.

Rethinking the Sales Cycle gives you unprecedented insight into the mindset, emotions, and behaviors of buyers. Armed with this information, you will find the solutions you need to lead your organization to new heights of success.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 01/01/2010
ISBN: 9780071637992
Pages: 236
Weight: 1.09lbs
Size: 9.26h x 6.62w x 0.91d
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SKU: 50401239200

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Kirstyn Wheeler
Chelsea, US
★★★★★ 5
Great Enrichment Toy for Treats or Kibble!
Color: red
I love this toy—and so do my dogs! It’s perfect for daily enrichment and works great as a kibble feeder too. It holds a generous amount (about 3 cups), rolls smoothly, and keeps my dogs mentally engaged while they work for their food. One of my favorite features is the adjustable treat holes. You can easily change the difficulty level, which makes it suitable for dogs of all sizes and skill levels. Whether you have a beginner or a more experienced puzzle solver, this toy adapts perfectly. It’s well-made, easy to clean, and durable enough for everyday use. This has been a great addition to our routine and helps slow down eating while keeping my dogs entertained and stimulated. Highly recommend for anyone looking to add more enrichment to their dog’s day!
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Reviewed in the United States on January 22, 2026
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Sheila B.
Charlottesville, US
★★★★★ 5
Doesn't break easily
Color: yellow/orange
This toy works really good. I bought it from my daughter's dog when they bring her over but it ended up the cat. Loved it and knows how to play with it. Better than the dog did. LOL
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Reviewed in the United States on June 3, 2026
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JBTOMKINSON
Alexandria, US
★★★★★ 5
My frenchie likes it.
Color: yellow/orange
Very useful for my dog. It made him eat slower because he tends to inhale his food. He got his playtime and was able to eat his kibble a little bit a time.
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Reviewed in the United States on May 25, 2026
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renee yanez
Port Orchard, US
★★★★★ 4
Just perfectly simple
Color: yellow/orange
It's simple and entertaining and my dog hasn't chewed through ut to get to the treats
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Reviewed in the United States on January 18, 2026
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WENDY
Pawtucket, US
★★★★★ 3
Not durable
Color: red
Although it holds about two cups of food or treats, my 40lb dog can bite down hard enough that you can no longer move the dispenser hole. It entertains her for hours but it could be a bit more durable for larger dogs or specify that it is for smaller pups
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Reviewed in the United States on October 6, 2025

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